September
28, 2000 Monthly Meeting
The
Power of Personal Positioning:
How
to Win More of the Work that Suits You Best
Have you ever been frustrated
when an opportunity - perfectly suited to your talents - was secured by
someone else? How are you positioning yourself?
Today, it ís not enough
to be excellent at what you do, and to have satisfied internal/external
clients. We must also be skilled at articulating the value we provide
and demonstrate how it relates to other’s concerns. That is the power
of positioning.
In this highly interactive
session, Diane Kubal, principal of Fulcrum Network, Inc. and Jackie Sloane,
positioning coach, will lead a group discussion on:
-
What positioning is.
-
Your ability to communicate
the value you provide is directly related to what people are willing to
pay for.
-
Positioning yourself will help
others recognize your contributions and accelerate winning more of the
work that suits you best.
Diane and Jackie will lead the
group in an exercise on clearly articulating the value you provide.
To get the most out of this evening, write down 3-5 examples illustrating
the difference you/your work has made for your clients or company in terms
of measurable results. Bring copies to the meeting.
Diane Kubal founded Fulcrum
Network after witnessing a growing need for consultant liaisons: specialists
who match client projects with the right consultants. A specialist
in organization development and training, she has over 20 years of business
experience as an internal and external consultant. An independent consultant
since 1994, Diane has personally delivered services to clients in a variety
of areas, including training, organizational change, management and leadership,
team building and group facilitation.
Positioning coach, Jackie
Sloane, has over 20 years of experience in coaching, consulting, marketing,
and journalism. President of Sloane, Communications, Inc. she specializes
in helping individuals and organizations accelerate achievement of goals
through the way they position themselves. She is the author of the forthcoming
book, Position Yourself to Win: 9 Powerful Practices for Creating Miracles
in Your Life. |