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Using Hootsuite to Manage Social Media

This article originated from American Evaluation Association and was written by Jayne Corso but has been adapted for this e-newsletter. 

Managing multiple social media channels for your business or organization can be difficult because each social channel is on a separate site. Managing these sites can take a lot of time out of your day, Hootsuite is now the answer to manage social channels, including Twitter and Facebook. Hootsuite is a social media management tool that helps you monitor your social channels and track what people are saying in the field. I have compiled a few ways you can benefit from Hootsuite!

Monitor multiple channels in one place

The best feature of Hootsuite is that it allows you to manage multiple social media streams on one dashboard.  The tool allows you to view:

  • Twitter
  • Facebook Profiles, Events, Groups, and Pages
  • LinkedIn Profiles, Pages, and Groups
  • Google+ Pages (currently not personal profiles)
  • Foursquare

You can post and monitor your social media pages all from this one tool. You can even post the same content across multiple platforms. However be careful here—your Facebook fans and Twitter followers may have different needs. Also, Twitter only allows 140 characters whereas Facebook allows much longer and richer posts with photos and videos.


Schedule Posts

The scheduling feature on Hootsuite is very beneficial especially for the busy professional who still wants to have a presence on real time social conversations. Hootsuite allows you to determine the time, date, and channel for your post. We recommend not posting too far in advance in order to stay relevant with your followers.


Hot Tool: Customize your dashboard

Hootsuite allows you to customize the information you see about each of your social media channels.  For example, if you add your Twitter account to Hootsuite, you can customize the dashboard to view your newsfeed, mentions from other twitter users, your tweets, new followers, retweets, scheduled tweets, and the list goes on. This allows you to see all the pieces of information that are truly relevant to your needs.


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